Words That Work As Hard As You Do.
Copy and content built with strategy behind every sentence.
Strategy Driven
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Voice Consistent
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Conversion Focused
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Audience First
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Intentional
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Strategy Driven · Voice Consistent · Conversion Focused · Audience First · Intentional ·
What Sets the Work Apart
Every piece of copy in this portfolio started with a question: what does this need to do? Not just how it should sound, but what action it should drive, what audience it is speaking to, and what the brand needs to communicate in that moment. The samples here reflect that thinking across formats, industries, and goals.
The Work
Additional Portfolio samples available upon request.
What I Write
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Email Marketing
Weekly newsletters, drip sequences, and promotional sends. All written to sustain opens, clicks, and conversions. Maintained a 15%+ lift in average open rates through consistent A/B testing and audience segmentation.
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Internal Communications
Employee newsletters, leadership announcements, and corporate culture content that keeps remote and hybrid teams connected to the brand mission. I led this work at NFP, an Aon Company, for a globally distributed workforce.
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Social Media
Platform-native content for LinkedIn, Instagram, Facebook, and beyond. I write for the algorithm and the human on the other side of the screen, because you need both to win.
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Brand Messaging & Guidelines
Foundational copy that locks in voice, tone, and positioning across every channel. I built comprehensive B2B brand guidelines that standardized messaging during rapid scaling.
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Web Copy & SEO Content
Landing pages, service pages, and blog content optimized for search. At Century Group, my SEO content work helped achieve first-page rankings for high-intent staffing terms.
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Campaign Copy
Ad copy, landing page headlines, CTAs, and promotional messaging for multi-channel campaigns — written to perform and measured to improve.