Certificates
GOOGLE DIGITAL GARAGE: DIGITAL MARKETING
CITI PROGRAM: SOCIAL & BEHAVIORAL RESEARCH
Key Wins
40% Surge in Brand Awareness Led a full-scale website rebrand at Century Group — overhauling UX/UI to match modern audience expectations and driving a significant lift in brand recognition.
40% Increase in Sales Qualified Leads Implemented BullHorn as a marketing automation platform and built out drip sequences that converted more prospects into pipeline-ready leads.
30% Reduction in Status Meeting Time Migrated the marketing team at Jewish Community Foundation LA to Asana and Notion, building custom dashboards that gave leadership real-time project visibility without the extra meetings.
15% Year-Over-Year Growth in Targeted Engagement Leveraged emerging social media trends and digital techniques to capture new audience segments for B2B clients, consistently growing engagement quarter over quarter.
First-Page Google Rankings Audited and optimized legacy web content for SEO best practices at Century Group, achieving top-of-page results for key staffing and recruitment search terms.
15% Lift in Email Open Rates Applied rigorous A/B testing across subject lines, send times, and CTAs for weekly newsletters — and sustained the improvement over time.
New B2B Service Lines Identified Conducted quarterly market gap analyses for clients at multiple companies, surfacing untapped competitive opportunities that directly informed new revenue streams and expanded client offerings.
20% Faster Campaign Delivery Audited and restructured marketing workflows at Yaria, LLC — identifying bottlenecks and implementing process frameworks that accelerated execution with no increase in headcount.
Education
Arizona State University
Bachelors of Arts: Business Communication. Graduated May 2019
Pepperdine Graziadio Business School
Digital Marketing Boot Camp Certificate Program. Completed December 2021