Let the work speak for itself.
From full ad campaigns to brand content, these projects represent a wide range of projects across various industries. Strategy, design, and execution built to perform across every format and audience.
Featured Campaigns
Where strategy meets execution. These are the projects with the most moving parts. Multi-channel campaigns, ad creative, supporting collateral, and the kind of coordination that only works when every piece is pulling in the same direction. JCF and Simpatra represent two very different industries with one thing in common — the work had to perform.
SAM Member Commitment Card Supporting the same campaign, this commitment card was designed to accompany the event and formalize member pledges. Clean layout, clear hierarchy, and copy written to make the act of giving feel significant and straightforward.
The SAM Initiative — Event Flyer Designed for the Jewish Community Foundation LA's SAM Initiative, this event flyer promoted a lunch gathering centered around philanthropy and community rebuilding following the January wildfires. The brief required a design that felt both urgent and inviting, balancing a serious subject with a tone of hope and connection.
Together these two pieces formed the print and digital collateral for a single integrated campaign, each designed to move the audience from awareness to action.
Ad Campaign
Ad Campaign — Jewish Community Foundation LA This two-ad campaign was developed to drive donor advised fund awareness for the Jewish Community Foundation of Los Angeles. Each ad was designed to
speak to a different donor mindset.
This project represented the most comprehensive scope of work in the portfolio. Brought on as Marketing Manager on a contract basis, the challenge was to build a cohesive campaign presence for an organization rooted in legacy and community trust while still needing to grow and
modernize its donor base.
The work spanned print and digital collateral, event promotion, donor acquisition advertising, and membership documentation. Every piece had to feel consistent, credible, and worthy of the foundation it represented. From the emotional pull of the ad campaign to the logistical precision of the commitment card, each asset served a specific role in moving donors from awareness to action.
This is what integrated marketing looks like in practice.
Brand & Social Content
Consistency is a strategy too. Social content only works when it feels native to the brand and relevant to the audience. The work in this section spans multiple industries and formats, from corporate social presence to community-driven content, all built with the same attention to voice, visuals, and intent.
Century Group — Recruitment Social Post Designed to drive job seeker engagement and build top-of-funnel candidate awareness for Century Group's staffing pipeline. Bold typography, on-brand color blocking, and a direct call to action were used to stop the scroll and convert passive viewers into active applicants.
Century Group — Holiday Card Brand consistency does not take a holiday. This seasonal social post maintained Century Group's professional identity while adding warmth and personality to the feed. Small touches like these are what keep an audience engaged between campaigns.
Platform Fluency Experienced in building and managing brand presence across every major platform, meeting audiences where they already are.
Simpatra — Digital Marketing Suite
Simpatra — Digital Marketing Collateral Simpatra required a broad range of digital assets to support everything from seasonal campaigns to platform launches. This collection spans email creative, social graphics, sales enablement materials, and marketplace promotion — all built to communicate a consistent brand message across a highly regulated and competitive industry. The range of formats reflects the scope of the role.
Creative Projects
Not every creative project starts with a client brief. Sometimes the best work comes from a passion, a community, and a willingness to see it all the way through. The personal projects here reflect the same full creative scope I use in my career. Taking each step in the process by creating concepts, designs, content, and executing, start to finish.
Buds, Blooms & Backyard BasicsWorkshop Designed, organized, and led from the ground up. This gardening workshop was a full creative and community project. Produced everything from the presentation design and educational content, to the event branding and promotional materials. Hosted in collaboration with Cease & Exist, this workshop brought together a hands-on planting demonstration with approachable, beginner-friendly gardening basics. The design reflects the warmth and accessibility that the event was built around.
Shirt Design & Social Post The collaboration extended beyond the workshop itself. A custom shirt design and coordinating social post were created to build anticipation, unify the aesthetic, and give the event a brand identity that felt intentional from the first impression to the last.